Similarly to LinkedIn, I started my
professional Twitter a little over a year ago. I was working in Public
Relations and was in fear that the business I was working with would Google my
name and views my weird sense of humor first thing. I then debuted my professional
Twitter profile as a place where I could still feature bits of my odd humor
while also still commenting on stories I see in the media, new movies I have
seen, or anything I wouldn’t mind sharing with someone who could possibly be
hiring me.
I do think that Twitter is a
different sphere than, say LinkedIn. Popular Twitter pages are rarely strictly
informational. Popular Twitter pages include interaction with their audience
and humor in places you would normally not expect. For example, Taco Bell
figured that since their main demographic is young adults and teenagers, they
would make their name known in places where young adults and teens hang out-
Twitter. Their Tweets are often engaging and bring up popular media stories.
Their most popular tactic is going along with how people consider Taco Bell to
be their ‘significant other’. The
more they play that up, the more popular they become!
I don’t think Twitter is
necessarily a place where you should be completely serious all the time.
Twitter is a chance for oneself to showcase their personality. LinkedIn is a
place to be serious because that is how it is set up to be. As long as a keep a
genuinely positive Twitter page, I will be satisfied with how people look at
me. I want to use my Twitter to let people know what I care about in today’s
popular media, what I thought about the latest movie or award show, and talk to
businesses about my experiences at their store.
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